Outdoor advertisement or installation was placed into several advertisement columns in Riga urban environment – places with most active pedestrian and traffic flows. Installations were designed to be perfectly visible at night as well. It was ensured by light elements within globes, by lighted sticker zones and by ceiling and base mounted light-bulbs, illuminating model of a bottle.
Along with column installations, sample containers were distributed in town. They were mounted on transport stop advertisement stands with L'Oréal campaign posters. A potential customer could get the product sample from these containers. Sample containers are an innovative outdoor advertising solution, a supplement to traditional outdoor advertising media.