For the campaign Bike to Work the logo, consisting of three elements that symbolize bike, movement and destination, was created. Representing bike as environmentally friendly vehicle, green color was chosen. The author of the logo is Mārtiņš Zandbergs, design studio VIRVE () chief artist.
In 2014 May 16 was announced the official date of Bike to Work in the world, but different biking to work related activities in several countries are planned all through the week. The initiative date back to 1956 USA and today countries like Latvia, England, Belgium etc. have overtaken it as well.
Celebrating the official Bike to Work day in Latvia, the routine cyclist counting will be carried out with the aim to find out change of the number. The counting, organized by Latvian Cyclist Association and cyclist vortal  is going on for years already, and data collected are so far the only statistics that allows to form opinion on cycling tendencies.